The degrees of Pipeline Architecture.
Five credentials, from the individual rep to the revenue leader who defends a thesis. Each one proves a capability against the Tenbound Standard on live pipeline, scored by assessors against published rubrics. Not a course attended. A capability proven.
01 / The five degrees
A credential ladder, not a badge wall.
| Degree | Who it is for | Required courses | The capstone |
|---|---|---|---|
| 01 Certified Pipeline Practitioner | SDRs and BDRs | PA 101, 102, 110, 120 | The full motion run on 10 live accounts through graph8, evidence scored against the published rubric. |
| 02 Certified Signal Specialist | Experienced SDRs | PA 201, 210, 220 after Practitioner | A signal-led account-based campaign, designed, shipped, and read out. |
| 03 Certified AI Sales Development Professional | Reps and managers running AI workflows | PA 301, 310, 320 | An authored, QA-gated AI workflow running in the org. |
| 04 Certified Pipeline Manager | SDR managers and team leads | PA 401, 410, 420 | One quarter of real operating cadence artifacts. |
| 05 Certified Pipeline Architect | CROs, VPs, RevOps, founders | PA 501, 510, 520 plus any 400-level course | The pipeline operating model thesis, written from your live org and defended before two assessors. |
02 / How it works
Proven on live pipeline, not in a quiz.
- Train: Complete the courses for your degree.
- Apply: Run the motion on your live pipeline, through your org's graph8.
- Assess: Evidence portfolio scored against the published rubric.
- Certify: Credential issued with public verification. Renewed as the practice evolves.
03 / The standards
Why this credential holds its value.
- Published rubrics: Every degree scores six pillars on a 0 to 4 scale with written anchors. Pass standards are public. Borderline scores get a second assessor.
- Live evidence: The portfolio is your real work: tier audits, edit logs, sequences that sent, funnel math from system data. De-identified, verifiable, yours.
- AI disclosed: AI-assisted work is expected and disclosed. Unreviewed AI output fails the Mastery anchor by definition. That is the point.
- Renewal: Credentials are valid two years. The practice evolves, the evidence refreshes, the credential stays honest.
Certify against the standard.
Degrees build on the Academy catalog. Start with a diagnostic to find your team's entry point on the ladder.
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The Briefing is one research summary per issue: the finding, the evidence, and the practice change, with citations you can check. Written by the Institute, not by a marketing calendar.
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